The Four Channels of Visualization
Text courtesy of Annika Varjonen, Visual Impact
Pictures capture the viewer’s mind. They deliver the message quickly and with less effort than reading pure text would require. No one would ever dream of wanting to read a mere synopsis of a Donald Duck comic! We are overloaded with texts that we should, ought and need to read. It is possible to deliver information in a more appealing and still effective way.
Memory is connected to emotion. The more emotional a moment is, the stronger the memory. A good speaker and trainer creates that emotion but visual notes will truly carry on and even reinforce that emotion. Visualizations can take you back to the session where they were made and enhance the retention.
One picture can tell a whole story. And stories are what people remember and will share with others. Don’t be fooled here into thinking that such boring stuff as international trade laws cannot be turned into lively stories that help you remember. More than lively, they can even be humorous!
Relevant questions, comments from the audience, question and answer sessions – when the notes are made on the spot, they can all be included. That will make the viewer feel even more a part of the experience.