Our Team

Helena Haapio

Helena Haapio

Helena Haapio

is a lawyer, contract innovator, and a pioneer of the proactive approach, where contracts and the law are seen as enablers rather than obstacles. Based in Helsinki, Finland, she consults worldwide. She has for many years promoted the use of simplification and visualization in commercial contracts. In 2013, she published Next Generation Contracts: A Paradigm Shift. Her current multi-disciplinary research focuses on ways to transform contracts from legal instruments to valuable business tools. For further information, see Visual Law: What Lawyers Need to Learn from Information Designers and more about Helena Haapio.

Stefania Passera

Stefania Passera

Stefania Passera

is an information designer on a mission to make contracts more user-friendly and usable through visualizations and good design. Born in Italy, based in Helsinki, she consults worldwide as a designer and a facilitator. She is the initiator of Legal Design Jamshackathon type of events that bring together designers, lawyers and like-minded innovators to give an extreme user-centered makeover to existing legal documents. She is pursuing a PhD at Aalto University, and has co-authored several articles with Helena Haapio. For further information and examples of her work, see the section of her portfolio dedicated to legal information design.

Annika Varjonen

Annika Varjonen

Annika Varjonen

is the founder and owner of Visual Impact Helsinki Ltd, working in the field of graphic facilitation and corporate strategy communication since 1996. She uses illustrations, stories and metaphors to illuminate complex strategic issues as well as to make corporate culture and change journeys visible. Graphic facilitation captures a corporate conversation in real time into a large-scale free-format cartoon, amplified with the artist’s observations and humorous provocation. Strategy visualization is a process that builds a picture of the organisation and its strategy. The picture creates a more comprehensive understanding of the strategy in a human, holistic and engaging way.