THE FOUR CHANNELS OF VISUALIZATION

Text courtesy of Annika Varjonen

1) Illustrations

Pictures capture the viewer’s mind. They deliver the message quickly and with less effort than reading pure text would require. No one would ever dream of wanting to read a mere synopsis of a Donald Duck comic! We are overloaded with texts that we should, ought and need to read. It is possible to deliver information in a more appealing and still effective way.

2) Emotions

Memory is connected to emotion. The more emotional a moment is, the stronger the memory. A good speaker and trainer creates that emotion but visual notes will truly carry on and even reinforce that emotion. Visualizations can take you back to the session where they were made and enhance the retention.

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